The event will be held at Apple Park and streamed globally, marking the first time the company has confirmed a flexible-display device for its mobile catalog.
The introduction of a foldable iPhone, rumored to be called the iPhone Ultra, represents a strategic entry into a premium hardware category currently led by competitors.
This device is expected to feature a book-style design with a titanium frame and a virtually crease-free inner display.
By focusing the fall launch exclusively on high-end models while delaying standard versions until spring 2027, Apple is shifting its capital strategy toward high-margin products, with the new foldable expected to start at approximately $1,999.
Beyond the foldable design, the iPhone 18 Pro series will reportedly introduce technical upgrades including a variable-aperture main camera and Apple’s proprietary C2 cellular modem.
The event is also expected to feature the Apple Watch Series 12 and Ultra 4, which will focus on updated processors and health monitoring rather than visual redesigns.
These announcements follow the recent unveiling of new Mac mini and Mac Studio hardware, rounding out a significant month for the company’s updated product ecosystem and new executive leadership.