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Why it mattersA new Apple CEO's interview remarks defending its AI pace and sidestepping the agents-replacing-apps question are positioning, not a concrete shift in power, behavior, or rules.

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Why it mattersA federal judge rejected xAI's argument that its mobile gas turbines need no permits and that citizen suits are unconstitutional, strengthening community enforcement of Clean Air Act limits on AI data center power, though this is a procedural ruling and the c…

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AIvia TechCrunchToday · 1:21 AM

Apple CEO Says Company Won't Ship AI 'for AI's Sake

Audio brief

What happened

Apple CEO John Ternus says the company will not release artificial intelligence features simply because AI is fashionable.

Why it matters

The comments come as Apple has often been described as lagging in AI over the past couple of years.

In detail

In an interview with Wired's Steven Levy, Ternus, a longtime Apple executive who formally became CEO at the start of September, said Apple is "absolutely going to leverage AI" in its new products.

But he added, "We don't want to ship AI for AI's sake."

Much of that criticism followed the company's delay of a more powerful version of Siri, its voice assistant, which finally launched this summer.

Ternus acknowledged that "everyone has an opinion" about Apple's position, but said, "I really like where we're at." In his view, when Apple gets it right, people won't need to think about whether a feature relied on AI or more traditional software.

What matters, he said, is whether Apple built something people really love.

Levy also asked whether AI agents, software that can act on a user's behalf, could reduce the need for apps and reshape Apple's ecosystem more dramatically. Ternus said that could make life easy, but he stressed that creating products is a deeply human and personal pursuit that Apple loves to do.

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Apple CEO Says Company Won't Ship AI 'for AI's Sake

Audio brief

What happened

Apple CEO John Ternus says the company will not release artificial intelligence features simply because AI is fashionable.

Why it matters

The comments come as Apple has often been described as lagging in AI over the past couple of years.

In detail

In an interview with Wired's Steven Levy, Ternus, a longtime Apple executive who formally became CEO at the start of September, said Apple is "absolutely going to leverage AI" in its new products.

But he added, "We don't want to ship AI for AI's sake."

Much of that criticism followed the company's delay of a more powerful version of Siri, its voice assistant, which finally launched this summer.

What matters, he said, is whether Apple built something people really love.

Get stories like this every morning.

Importance90out of 100High importance

An automated editorial system rates every story from 0 to 100 for its significance. Only stories above a strict threshold are published; the higher the score, the greater the importance.

VOICE COMMENTS0 comments

Readers on this story

Record a comment of up to 60 seconds. Others can listen now or later, and reply with their own.

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Apple CEO Says Company Won't Ship AI 'for AI's Sake

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Apple CEO Says Company Won't Ship AI 'for AI's Sake

Judge Allows NAACP Lawsuit Over xAI Data Center Pollution to Move Forward

The day's important stories, every morning