Apple confirmed the staff reductions, stating the changes are intended to evolve the business to better serve users.
These cuts signal a strategic pivot in Apple’s approach to spatial computing, a technology that blends digital content with the physical world.
While the company maintains that its Vision Pro headset and visionOS operating system remain part of its long-term roadmap, it is scaling back in-house entertainment production in favor of third-party content.
Instead of high-end immersive gaming, the company is reportedly shifting its immediate hardware focus toward smart glasses, which typically offer a more lightweight experience without the advanced gaming or video capabilities of the Vision Pro.
The reorganization also impacts Apple’s artificial intelligence (AI) efforts as it prepares to launch a revamped Siri platform.
The company is eliminating roles within its Siri and Intelligent Systems Experience teams to accommodate a new technical architecture—the underlying software structure—required for its latest AI features.
This shift involves reallocating resources to accelerate development and hiring for new positions that better match Apple’s current priorities for integrating AI across its various apps and services.