While Schiller will remain at the company as an Apple Fellow—a title for distinguished advisors—his departure from these roles coincides with the final day of Tim Cook’s tenure as CEO.
This shift consolidates the App Store’s operations under the services unit, which manages the company’s recurring revenue and digital offerings.
The move marks a return to a previous organizational structure, as Cue managed the digital storefront until 2015 before it was transferred to Schiller and the marketing department.
This leadership transition occurs at a pivotal moment for the company's internal infrastructure as incoming CEO John Ternus prepares to take over leadership on Tuesday.
On a day-to-day level, the App Store will now be managed by Carson Oliver, a veteran of the department who will report directly to Cue.
Leadership for Apple’s high-profile product events will transition to Nola Weinstein, who will report to the communications and public relations department.
While Schiller continues to work on undisclosed initiatives, Bloomberg reports that internal staff view this change as a major step toward his eventual retirement from the company.