India’s $1B revenue surge lands Kunal Shah top WhatsApp job
- Source
- Moneycontrol
- Time
- 6:36 AM
- Weight
- 94/100
WhatsApp’s operations in India have achieved a significant financial milestone, generating over $1 billion in annual revenue primarily through its paid business messaging services. This figure represents more than half of the platform's global revenue, highlighting India’s role as a critical growth engine for Meta’s monetization efforts.
With over 500 million users in the country, the platform is transitioning from a simple messaging tool into a commercial hub where businesses can manage customer interactions, lead generation, and sales directly within the chat interface. In a strategic move to capitalize on this growth, Meta has appointed Cred founder Kunal Shah as the global head of WhatsApp.