This policy replaces a previous, more general "AI creator" tag with a specific designation for profiles that depict non-existent people.
The decision addresses a growing trend of "AI influencers" and fake wellness experts used to promote brands or medical advice, which has sparked concerns regarding misinformation.
By penalizing unlabeled accounts, Instagram aims to satisfy community feedback from users who expressed frustration at interacting with profiles they believed were human.
This move places Instagram among a group of social media platforms attempting to manage "AI slop," or low-quality synthetic content, as audiences increasingly push back against deceptive digital imagery.
Creators who use AI to generate human-like personas are the primary group affected by this change, and they will see the new label description within the app.
Meta has integrated an appeal process through the Account Status dashboard for those who believe their content has been unfairly restricted.
While the policy targets deceptive personas, the company continues to provide tools for users to create other types of AI content, focusing these specific enforcement measures on transparency for synthetic identities.