Matthew McConaughey trademarks his voice and face to block AI clones
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- Variety
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- 1:14 PM
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Matthew McConaughey has filed for federal trademarks on his voice and physical likeness in a proactive effort to control his digital identity against artificial intelligence. The move aims to prevent the unauthorized creation of AI-generated clones, including deepfake videos and voice replicas that could be used for commercial or entertainment purposes.
By establishing these trademarks, the actor secures a legal basis to challenge developers or platforms that deploy his persona without explicit permission. This legal maneuver follows broader industry concerns regarding the use of generative AI in Hollywood, which was a central issue in recent labor negotiations and strikes.