Apple R&D Spending Hits 10% of Revenue Amid AI Boom
- Source
- CNBC
- Time
- 1:22 PM
- Weight
- 94/100
Apple's research and development spending reached 10.3% of its revenue during the March quarter, marking the first time in over three decades that the company has allocated more than ten cents of every dollar to R&D. This surge represents a nearly 34% increase in investment compared to the previous year, significantly outpacing the company's 17% revenue growth.
Analysts view the shift as a clear indicator of Apple's urgency to accelerate its artificial intelligence initiatives and narrow the gap with industry rivals such as Microsoft, Google, and Meta. The increased funding is largely directed toward on-device AI capabilities, custom silicon, and a significant overhaul of Siri under the new "Apple Intelligence" framework.