This decision follows a recent update to OpenAI's terms of service that cleared the way for monetizing its artificial intelligence assistant through commercial content.
The move marks a significant shift in OpenAI's business model as it seeks to stabilize revenue streams ahead of a potential initial public offering (IPO), which is the first time a company sells shares to the public.
By targeting India, OpenAI is tapping into a massive audience of over 100 million weekly active users, many of whom joined during aggressive growth campaigns and through the introduction of affordable local pricing tiers.
This strategy allows the company to capitalize on its largest market outside of the United States by converting a high volume of non-paying or low-paying users into ad revenue.
To support this expansion, OpenAI plans to launch a dedicated ad manager next month, a tool that will allow marketers to independently create and manage their own advertising campaigns.
Businesses using the platform will be required to commit to a minimum daily budget of approximately ₹725 ($7.60) to place ads during what the company describes as high-context moments when users are making decisions.
This rollout in India follows similar advertising launches by the AI lab in the United States and Europe earlier this year.