This policy shift follows an earlier commitment by the company to prioritize human-made posts over automated media.
This change matters because it directly addresses the rise of "AI slop," or low-quality, automated content that can overwhelm social feeds.
By adjusting its recommendation systems, Snap aims to preserve the value of personal storytelling and original perspectives that come from human creators.
The company’s move reflects a broader industry trend where platforms like LinkedIn, YouTube, and Meta are revising their policies to label, report, or deprioritize synthetic media to maintain user trust and content quality.
While the platform is cracking down on fully automated videos, creators are still permitted to use AI-powered creative tools to edit or enhance their original work.
This distinction allows for the use of technology as a supportive utility rather than a replacement for human expression.
This update arrives alongside other recent safety measures at the company, including stricter content sharing controls for users under the age of 16 to prevent the public distribution of their posts to strangers.