EU targets TikTok and Instagram over addictive endless scrolling
- Source
- CNBC
- Time
- 10:48 AM
- Weight
- 94/100
The European Commission has announced plans to regulate social media platforms by targeting "addictive design" features on TikTok, Instagram, and Facebook. EU Commission President Ursula von der Leyen stated that the upcoming legislation will focus on mechanisms such as endless scrolling, autoplay, and persistent push notifications.
The initiative aims to protect children from being drawn into "rabbit holes" of harmful content and addresses concerns that platforms are failing to enforce their own minimum age requirements. To facilitate these changes, the EU has developed a dedicated age verification application that adheres to high privacy standards for integration into digital wallets.