Authorities are investigating links between the fatal crash and a growing trend where individuals film themselves driving illegally, such as traveling the wrong way against traffic, to post the footage online for entertainment.
Ministers are demanding that tech companies immediately remove content that celebrates or encourages reckless behavior on the roads.
The government warned that if platforms like TikTok fail to regulate themselves, officials will utilize powers under the Online Safety Act—a law designed to protect internet users—to compel the removal of such posts.
Officials specifically criticized the use of algorithms, which are automated systems that recommend content to users, for amplifying dangerous stunts and providing financial incentives for creators to produce life-threatening videos.
Under existing legal obligations, social media firms must minimize the exposure of children to violent material or dangerous challenges.
Ofcom is already investigating TikTok to determine if its age-verification tools and safety measures are sufficient to protect younger audiences.
While TikTok maintains that it prohibits and removes content depicting physical harm, the government insists that platforms must do more to ensure their services do not promote activities that lead to real-world tragedies.