Xbox plots $80B reset as Game Pass strategy stalls
- Source
- Bloomberg
- Time
- 11:45 PM
- Weight
- 94/100
Microsoft is reportedly reassessing its gaming strategy following a nearly $80 billion investment campaign, highlighted by the massive acquisition of Activision Blizzard. While the company initially positioned the Game Pass subscription service as the central pillar of its ecosystem, slowing subscriber growth and sluggish console sales have prompted a significant shift in direction.
This move toward a "reset" follows large-scale layoffs across the division as leadership looks to stabilize its massive investments. The revised approach appears to prioritize a multi-platform model over traditional console exclusivity.